Meta said Thursday that its consumer AI agent Muse can now place phone calls to U.S. businesses on a user’s behalf, a feature limited to paid subscribers in the United States. TechCrunch and Engadget reported the rollout. The Verge also noted the change.
Alexandr Wang, Meta’s chief AI officer, said in a post quoted by TechCrunch that Muse can handle “calls you don’t want to make,” including to an insurance company, a cable provider, the DMV, or a restaurant that does not take online reservations. The feature had been in a limited early test after some users asked for access, TechCrunch reported, and is now open to anyone who pays for Muse in the United States. Muse plans start at $20 a month for 500 million tokens per week, or $100 a month for 3 billion tokens, according to TechCrunch.
TechCrunch reported that Meta said last month that Muse had more than 10 million users, a figure Engadget also attributed to the company. The agent debuted earlier this year as a personal assistant for everyday tasks.
TechCrunch noted that Muse is not the only assistant that can place business calls, pointing to Google’s Gemini and the startup Instinct. It also said the reception on the other end can be mixed, with some businesses and receptionists hanging up once they realize an AI agent is on the line. Engadget, citing an October example shared by Meta Superintelligence employee Matt Schlicht, said Muse told a Volvo dealership it was calling on his behalf and transcribing the call but did not explicitly identify itself as an AI agent.
Wang said a recently added option to give Muse an email address will soon roll out to free users, according to TechCrunch. The calling feature remains limited to paid U.S. subscribers for now.