Shutterstock Inc. has launched a revolutionary AI image generation platform, making generative AI accessible to all. The platform allows users to create high-quality visuals by simply describing what they’re looking for, and produces unique, varied, and breathtaking images with even just a single word input or short phrase. This is a game changer for the industry and a major step forward in the democratization of creative content.
Shutterstock, the leading creative platform for transformative brands and media companies, has announced the launch of its AI image generation platform, available to all Shutterstock customers globally in every language the site offers. This latest addition to the company’s extensive toolkit, Creative Flow, has been specifically designed to power the most seamless creative experience possible.
The text-to-image technology converts prompts into larger-than-life, ethically created visuals ready for licensing. The platform results from strategic partnerships that Shutterstock has developed over the past two years with key industry players like OpenAI, Meta, and LG AI Research to fuel their generative AI research efforts.
“Our easy-to-use generative platform will transform the way people tell their stories — you no longer have to be a design expert or have access to a creative team to create exceptional work,” said Paul Hennessy, Chief Executive Officer at Shutterstock. “Our tools are built on an ethical approach and on a library of assets that represents the diverse world we live in. We ensure that the artists whose works contributed to the development of these models are recognized and rewarded.”
One of the key features of the AI image generation platform is its ease and quality. Shutterstock has revolutionized how visuals are created for campaigns, projects, and brands by making generative AI accessible to all. The company believes users should not need to learn how to write long, complex prompts to benefit from this technology. That’s why the image generator produces unique, varied, breathtaking images from even a single word input or short, simple phrases. With an intuitive style picker and support for over 20 languages, Shutterstock empowers people worldwide to bring their creative visions to life without limits.
The platform also offers convenience. Shutterstock is a one-stop shop for all creative needs. Customers can search for stock, create and publish winning designs, and generate content—all in one place. Additionally, users can polish their newly generated asset in Create. This easy-to-use editing tool lets you customize your visuals without being a professional designer, and plug it into the rest of the applications that make up Shutterstock’s Creative Flow. This results in the perfect piece of content every time, allowing users to bridge the gap between idea, design, and execution. Every Shutterstock customer already has access to this entire suite of tools through their current subscription.
In conclusion, Shutterstock’s new AI image generation platform is a game changer for the creative industry. It is a testament to the company’s commitment to innovation and accessibility, making high-quality visuals accessible anywhere. The platform is a one-stop shop for all creative needs, with a user-friendly interface and support for over 20 languages. The company’s partnerships with key industry players like OpenAI, Meta, and LG AI Research have enabled them to bring responsibly-produced generative AI capabilities to their customers. With the ability to generate unique and varied images from a single word or short phrase, the platform is set to revolutionize how visuals are created for campaigns, projects, and brands.
Furthermore, Shutterstock’s responsible AI-generation model, which pays artists for their contributions, makes them a trusted partner for generating and licensing visuals. The company’s efforts to mitigate biases in datasets and fairly depict underrepresented groups is commendable and set a high standard for the industry. The new AI image generator and the rest of Shutterstock’s capabilities are ready to turn ideas into achievements and elevate brand storytelling. With this launch, Shutterstock continues solidifying its position as the leading global creative platform for transformative brands and media companies.