Alphabet-owned YouTube unveiled a slate of artificial intelligence creator tools, shopping updates, and personalized viewer features on Wednesday at its annual Made on YouTube event in New York City, Reuters reported.
The new creator tools include additions to YouTube Studio for feedback on video drafts, channel-matched thumbnails, and testing up to three video cuts. A Gemini-powered assistant in Shorts and YouTube Create will also help edit clips, trim pauses, and sync music. The platform is testing opt-in AI comment moderation that adapts to creators’ preferences and will combine voice and facial detection in its likeness-protection tools.
On commerce, YouTube will expand its Shopping affiliate program to 35 countries by year-end, with more than 1.3 million creators already enrolled. Creators in India and Brazil will soon be able to tag Amazon products, while product tags will show localized offers to viewers in different markets.
For viewers, YouTube will introduce Custom Feeds for U.S. users on web, mobile, and TV, allowing them to save homepage tabs tailored to interests such as documentaries or DIY videos. Its Ask YouTube feature will add shopping queries and follow-up questions, including product-comparison tables and voice commands for TV users.
The Wednesday package puts Gemini deeper into the creator workflow while extending shopping and feed personalization across the platform’s consumer surfaces. Reuters framed the announcements as part of YouTube’s annual creator-event cadence rather than a standalone product launch.
This brief covers the Made on YouTube AI creator tools, shopping expansion, and Custom Feeds updates. It is distinct from Meta Muse shopping and creator-tool wires AI Tech Daily has covered separately.